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For work — the anti-CRM Warm working relationships. Zero pipeline.
You can care about the people you work with without treating them like a sales funnel. NLT is for whole-life professionals who want warmth, not workflow.
The problem with “relationship management”
Most tools for staying in touch professionally were built by salespeople, for salespeople. They talk about people the way warehouses talk about inventory: leads, pipeline, touchpoints, conversion. Even when you only wanted to remember a colleague’s kid just started kindergarten, the software kept asking about deal stage.
If describing your friend in an app would make you cringe, the app is the problem.
What NLT does instead
- A work circle, not a database. The people you work alongside, in a private circle like any other.
- Rhythms, not follow-up sequences. Check in with your old manager quarterly because you like her, not because a workflow fired.
- Care notes, not “intelligence.” The conference talk she’s nervous about. His new puppy. What matters to them — so you can be a person about it.
- Offers and asks work here too. “I can review résumés this week.” “Anyone know a good accessibility auditor?”
The copy test
Every feature in NLT passes one test: it has to feel right if the person being described were your grandmother. Nobody’s grandmother is a lead.